financial market trends; innovate and integrate marketing platforms and modes of
service; build up our cross-selling product lineup. These measures are intended
to satisfy the increasingly diverse needs of customers and reap the benefits of
(ii)Work to integrate
information operations; improve customer relations management; provide
differentiated and tailor-made services; raise our product penetration rate;
work to maximize customer value.
group resources; acquire (in accordance with the group's development strategy)
subsidiaries with niche strengths; reap maximum returns on capital allocations.
(iv)Take advantage of closer
cross-strait financial ties by devising a business model covering Taiwan,
mainland China, and Hong Kong; work together with core enterprises on joint
business development activities; provide Taiwanese firms doing business in
mainland China with integrated money flow services; create greater potential for
increased groupwide operating revenues and profits.
(v)Fulfill corporate social
responsibility; flesh out corporate governance legal environment and operating
mechanisms; promote integrated public marketing activities; act upon the core
values of a leading brand; fulfill our social responsibilities as a corporate