Social Responsibility

(i) In response to the Executive Yuan's Project to Conserve Energy and Reduce Carbon Footprint by Use of Electronic Documents, TFH reduced paper consumption in 2010 by 10.16% from the preceding year, successfully reaching its target for the year. It will continue working to reach its goal of eventually reducing paper consumption by 30%.

(ii) Took part in nationwide campaigns to encourage people to show concern for society. By these efforts, TFH made use of its power as a state-run financial holding company to fulfill its corporate social responsibilities. For example, it held a family-oriented fair at the Bitan recreation area in Xindian. The event attracted large numbers of visitors and generated donations of over 130,000 cash register receipts to charity. Also, TFH sponsored meaningful events. It collaborated with the National Museum of History and the United Daily News in jointly holding "The Golden Age of the Qing: Treasures from the Shenyang Palace Museum", and provided financial sponsorship for a lantern festival event to celebrate the Year of the Rabbit in Miaoli County.

(iii) Integrated the group's community service resources; actively took part in community service activities; supported the Child Welfare League Foundation, hospitals, remote orphanages, and other such community service organizations by donating money and goods, and by inviting underprivileged children to attend professional sports events; provided financial support for culture and the arts; participated in the 2010 Taipei International Flora Exposition; supported community environmental conservation initiatives. Numerous community service organizations sent letters of thanks to TFH, which was able to act on its philosophy of giving back to society.

(iv) Called on all members of the public to be physically active; continued its long-running support for basketball; organized summer basketball camps; provided sponsorship for the pro baseball all-star game in order to support the government's campaign to revive professional baseball; supported efforts to cultivate the skills of superior athletes. For these efforts, TFH received an award from the Sports Affairs Council recognizing its contributions to sports teams and individual athletes.